Dan Lyons of Forbes is thoroughly entertaining at the Web 2.0 expo. His keynote gives the background into his Fake Steve Jobs blog and makes fun of whole host of other folks along the way. Take a look at the Youtube video of it.
1. Narrow your focus: Find your target audience and gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work. dddddddddddddddddddddddd 2. Inconsistency in Your Marketing Efforts: You need to have the same look and feel across all of your ads, promotions, and overall marketing efforts. This is
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Back in October of 2007, John Quelch of WPP and professor since 1979 at the Harvard Business School, shared his insight with Laura Mazur and Louella Miles regarding the power of “branding an ingredient” as a key to better marketing a larger or more complex product or service. ”When is the provider of the final product or service willing to compromise its own brand-building to add the
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Here’s a company that seems to really understand the sales: game: http://www.irwinpollackconsulting.com. They are also willing to put their money where their mouths are because they have bid the top billing on google PPC for “sales and marketing“. A few words of wisdom from their site: “The reality is, your customer will buy from you for
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If you watched Super Tuesday coverage the other night, you may have seen a technology which in my opinion is quite amazing. CNN is using a new application called “Perceptive Pixel” which in essence is an interactive, touch screen user interface. Wolf Blitzer was the host, who walked through a massive set with maps, countdown timers, results data
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This fall marked the first semester Kolbrener had an internship in SEO/Interactive Marketing. Tanya Ferrell, our SEO intern, has been spending a lot of time researching social media. After reading her latest article, 4 Types of Social Media Marketers and the 1 You Never Read About , I asked her to write a post for our blog. So without further ado, here
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I don’t believe we have ever posted a piece that is politically motivated. Furthermore, I am hesitant to do so, but I can no longer listen to colleagues, friends and acquaintances debate that the arguments to go to war in Iraq were legitimate. Fact: Iraq did not possess weapons of mass destruction (WMD). In October
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At Kolbrener, we hire three interns every semester and have been running our intern program for four years. Every semester I interview approximately 20 to 25 students from regional universities and colleges. And in every interview I ask the following question: “What periodicals do you read that cover the advertising, marketing and/or PR industries?” Not
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For those of you new to SEO and the terminology, first let me explain PageRank. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may
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I recently took my son and his friends to a concert. The drive to the venue was going to be about 2 hours so we decided to rent some movies for the drive there and back. He and I went to the local video store and started doing the slow sideways shuffle that one does
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